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The Princes Highway Taskforce has been formed by the Southern Councils Group (Shoalhaven, Wollongong, Shellharbour, Kiama, Eurobodalla and Bega Valley), NRMA Motoring & Services, Tourism Task Force Australia, NSW Road Transport Association, South East Australian Transport Strategy Inc and Australian Business Limited to lobby the State and Federal Governments to commit immediate additional funding to upgrade the Princes Highway along the south coast of NSW.

The Taskforce’s aim is to develop a strategy and to form a consolidated front to ensure the upgrades to the Princes Highway are met by the State and Federal Governments.  At the first meeting of the taskforce on 1^st October, Taskforce members showed a united front to ensure a government commitment to recognise the valuable role of the Highway.